Kuala Lumpur, Malaysia, 26 May 2023 – Noreen Sabrina, Group Head of Corporate Communications and Branding of Malaysian telecommunications tower company (TowerCo’s) EDOTCO Group was awarded the “Leader of The Year” award at the 2023 Gartner Marketing and Communications Awards today.

In the facilitation ceremony held in Denver United state, Gartner sighted, “With an unwavering vision to become a global top 5 tower company, EDOTCO Group’s goal was to strengthen its global brand positioning. The organisation appointed Noreen Sabrina as the Group Head, Corporate communication and within just a year, Noreen successfully elevated EDOTCO reputation to become one of the regions most respected tower companies.”

The Leader of The Year award recognises an individual who embodies the qualities of an exceptional leader in navigating everyday challenges, achieving outstanding success in their role, and elevating the performance of their team and function. With 400 entries from 256 companies and 41 countries, the award lends recognition to the effort Noreen has put into EDOTCO’s communication and branding initiatives in ensuring that it remains steadfast in its vision of leading sustainable and equitable digital connectivity in Asia.

Notably, among a distinguished panel of 22 esteemed executive judges, Noreen stood out as the sole Malaysian finalist, further underscoring her remarkable achievements on a global scale.

When asked about Noreen’s contributions to the company, Adlan Tajudin, Group Director and CEO shared that, “Since her onboarding into the Group, one can immediately see the transformation from branding and general exposure perspectives. Noreen has successfully bring a structured approach in promoting and enhancing the image of EDOTCO in the eyes of all relevant stakeholders and we are both proud and lucky to have her on our team.”

With Noreen at the helm of EDOTCO’s communications and branding, initiatives and changes began being implemented with additional evaluation of its impact on the company’s brand positioning and reputation. The revised purposeful vision and mission and the new brand identity instilled a sense of pride among the employees across the Group. Noreen was also responsible for coining EDOTCO's key slogan, "Equitable Access for All", which encapsulates EDOTCO's ethos as a business and its mission of connecting the unconnected and under-connected, as well as helping accelerate access to digital connectivity nationwide.

“I am deeply honoured to receive this award. This award goes to the hard work by all EDOTCO champions who work tirelessly to connect close to 200 million unconnected and under-connected citizens within 9 Asian markets via its tower network. I am humbled to receive this prestigious award and put Malaysia in the global marketing map. Let this be an inspiration toall young women out there who dream big.”

Prior to EDOTCO, Noreen has over 18 years of experience in branding and communications, which included leadership and advisory roles within organisations such as MRCB, the Ministry of Communications and Multimedia Malaysia, MDEC and HSBC. She has worked on corporate rebranding, developed award-winning nationwide ATL campaigns and actively judged several local and regional marketing and branding award programs.

**About EDOTCO Group **

Established in 2012, EDOTCO Group is the leading digital connectivity infrastructure services company in Asia, providing end-to-end integrated solutions in the tower services sector. Its mission is to help nations across Asia to advance their connectivity infrastructure with leading-edge solutions and achieve equitable connectivity.

With a portfolio of over 54,000 towers across nine countries, the company is present in Malaysia, Bangladesh, Philippines, Indonesia, Cambodia, Pakistan, Myanmar, Sri Lanka, and Laos - fulfilling connectivity demands innovatively and sustainably to help its customers and partners accelerate sustainable growth. EDOTCO prioritises prudent portfolio expansion for organic and inorganic opportunities that carry the right scale, economics, and returns for its shareholders.

EDOTCO Group was named Asia Pacific Telecoms Tower Company of the Year for six consecutive years by Frost & Sullivan and was recognised as one of three ASEAN Unicorns based in Malaysia. For more information, visit www.edotcogroup.com.